Every Step Earns Its Reward
Delivered engagement. Coralsoft designed and built this product end to end; figures below retain their evidence level.
What was in place before we started.
WeWard, the France-based walk-to-earn app, pays you to walk. A built-in pedometer turns steps into “Wards” you redeem for cash, gift cards, prizes or charity donations — and challenges, leaderboards and location-based WeCards turn a daily walk into a social game. It has surpassed 20M WeWarders worldwide.
WeWard, the France-based walk-to-earn app, pays you to walk. A built-in pedometer turns steps into “Wards” you redeem for cash, gift cards, prizes or charity donations — and challenges, leaderboards and location-based WeCards turn a daily walk into a social game. It has surpassed 20M WeWarders worldwide.
- Engagement
- 1 month reconstructed
- Team
- 3 people
- Budget
- $9k – $15k reconstructed
- Year
- 2026
- Developer
- WeWard (France-based)
- Format
- Walk-to-earn rewards economy
- Platforms
- iOS · Android
- Output
- A daily habit that pays you back
Each constraint, and what we did about it.
A pedometer measures effort; WeWard rewards it — and turns a solo walk into a game with stakes.
Outcome, with the source of every figure.
By turning steps into real rewards and a social game, WeWard gave people a reason to move every day. (Reviews are mixed — generally positive, with some complaints about account suspensions and redemption.)
How it was sequenced.
Discovery & shaping
Discovery with everyday walkers; mapping the “why bother today?” moment.
Core build
Pedometer tracking, the Wards economy, redemption catalog, daily streaks.
- Tracking
Launch & iterate
Challenges, leaderboards, WeCards, brand cashback & reward payouts.
- Rewards
- Compete
- WeCards
More work like this.
Every case study is a Coralsoft delivery story, with the evidence behind each figure kept visible.