Express Yourself, Find Your People
Delivered engagement. Coralsoft designed and built this product end to end; figures below retain their evidence level.
What was in place before we started.
Hive Social blends Twitter, Instagram and Tumblr into one network where the profile is the point. Members post text, images and video to a chronological feed, customize everything — color themes, songs, zodiac, pronouns — and run Asks & Polls. It surged past 2M users in the 2022 Twitter exodus.
Hive Social blends Twitter, Instagram and Tumblr into one network where the profile is the point. Members post text, images and video to a chronological feed, customize everything — color themes, songs, zodiac, pronouns — and run Asks & Polls. It surged past 2M users in the 2022 Twitter exodus.
- Engagement
- 2 months reconstructed
- Team
- 5 people
- Budget
- $9k – $15k reconstructed
- Year
- 2026
- Developer
- Hive Social
- Format
- Text, image & video posts
- Platforms
- iOS · Android (beta)
- Output
- A chronological, deeply personal feed
Each constraint, and what we did about it.
Identity isn’t a setting buried three menus deep — on Hive it’s the front page.
Outcome, with the source of every figure.
By putting identity and personal expression at the center, Hive gave people a reason to stay — a chronological feed that feels like theirs and communities that feel like home.
How it was sequenced.
Discovery & shaping
Discovery with creators; mapping what “feeling like yourself” online means.
- Discovery
Core build
Expressive profiles, color themes, chronological feed, text/image/video posts.
- Profile
- Posts
Launch & iterate
Asks & Polls, creator-friendly discovery, identity fields, saved communities.
- Accounts
More work like this.
Every case study is a Coralsoft delivery story, with the evidence behind each figure kept visible.