Live Shopping, Real Time
Delivered engagement. Coralsoft designed and built this product end to end; figures below retain their evidence level.
What was in place before we started.
Whatnot is the largest live-shopping platform in the US, UK and Europe, built around real-time video auctions across 250+ categories — trading cards, sneakers, streetwear, comics, coins, beauty, electronics, plants and more. It reaches 64M+ monthly active users and did $6B GMV in 2025, with roughly 541% year-over-year download growth.
Whatnot is the largest live-shopping platform in the US, UK and Europe, built around real-time video auctions across 250+ categories — trading cards, sneakers, streetwear, comics, coins, beauty, electronics, plants and more. It reaches 64M+ monthly active users and did $6B GMV in 2025, with roughly 541% year-over-year download growth.
- Engagement
- 4 months reconstructed
- Team
- 3 people
- Budget
- $25k – $35k reconstructed
- Year
- 2026
- Used by
- Collectors · Resellers · Sneakerheads · Live-shopping fans
- Format
- Live-stream auction marketplace
- Markets
- US, UK & Europe (category leader)
- Scale
- 64M+ MAU · $6B GMV in 2025
Each constraint, and what we did about it.
The magic isn’t the listing — it’s the moment. A live show, a countdown and a crowd turn browsing into bidding.
Outcome, with the source of every figure.
By turning the marketplace into a live show with a chat and a countdown, Whatnot replaced silent listings with real-time energy — and grew to 64M+ MAU and $6B GMV with every bid part of a crowd.
How it was sequenced.
Discovery & shaping
Discovery with collectors & live-shopping sellers; mapping the live-bid moment.
- Live Shows
- Discovery
Core build
Live video, real-time bidding, chat, countdowns & category discovery.
- Bidding
Launch & iterate
Seller tools, giveaways, auto-charge, payouts & integrated shipping at scale.
- Selling
More work like this.
Every case study is a Coralsoft delivery story, with the evidence behind each figure kept visible.